Write for us
Could you create content or blog for NCW?
NCW is a community whose main aim is to improve careers education, information, advice & guidance for people in the UK. It is the largest celebration of Careers in Europe. Our mission is to make every week careers week in schools and colleges throughout the UK.
To do that is a huge job and we subscribe to the African saying, “it takes a whole village to educate a child.” Thus we all need to share our knowledge of what works and what doesn’t. We need to provide support to each other to make our lives as teachers, employers, careers advisers and parents easier when supporting young people in the UK into the workplace.
WHY should I write for National Careers Week?
Blogging & creating content for NCW may help you build your reputation and further your career. When you write for us, you become part of our “family.” Not only will you get a lot of exposure and credibility, you have the potential to connect with some of our influential bloggers if they like your post. Our community is a friendly and active group, and we like to help each other out.
Some of the reasons to consider blogging for NCW:-
- We have 11k+ social media followers across our platforms.
- Authors regularly tell us their posts have helped them gain new contacts, new job opportunities, and additional exposure.
Who is the NCW audience?
Our readers come from 5 main groups
- Careers Advisers
- Teachers with an interest in careers
- HR professionals
It is almost impossible to write a blog suitable for all 5 groups, so we suggest you target, 1 or 2 main groups.
WHAT makes a good blog post?
We get far more submissions than we can accept. To give yourself an edge, consider these tips:
- Read our blog. Develop a sense of what we publish. Subscribe to our newsletter to get a feel for our most recent posts.
- Write for our audience. Address their needs, fears, challenges, burning questions, pain points. Ensure that your introductory paragraph announces your main message in no uncertain terms.
- Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, etc. Use a friendly voice. Say I, we, you. Use contractions as you would normally (you’ll). Write as if talking with a friend.
- Don’t just tell readers to do something. Explain how. Make it concrete. Give examples, details. Make it real. Include resources where mentioned. Share templates, checklists, step-by-step instructions to help them to follow in your footsteps.
- Make it long enough to engage and inspire readers (and no longer): We don’t have a word-count goal.
- Self-disclosure. Please disclose any relationships / partnerships you have when providing examples, technologies, etc. (e.g. if an example comes from a client or your company, indicate this in the post).
- Avoid or explain buzzwords. Some of our readers feel turned off by geekspeak. If you’re talking tech, help people understand – in a non scary way – what’s possible and why they should care.
- Be thoughtful when including links. Posts with too many links back to your domain will look spammy and will be rejected.
- Credit & Self-promotion. Avoid promoting your tool or company in your post. Your author bio is a good place to do that. Use your post to give credit to others. Check your facts and quotations. Cite your sources.
- Include high res images (PNG or JPGs) and/or video or infographic embed codes. We expect you to provide images with accreditation details and ensure that copyright is not being infringed.